I’m Yin Zhang, 43 years old, mother of two, founder of MenoMora®. My journey to creating this brand is both deeply personal and professionally driven.
Born and raised in China, I moved to New Zealand at 19, as a university student. My passion has always been in developing products that make a real difference—products that aren’t just innovative but genuinely useful to the people who need them. Over the past 20 years, I’ve built my career around this mission, working across food, nutrition, and dietary supplements. But I never imagined that one day, my own health journey would lead me to create my own brand.
Perimenopause hit me hard when I was 39. I remember going to work one day and suddenly feeling like my brain had stopped working. The most frightening part was not understanding what was happening — I thought I was facing a neurological condition. After that, I was constantly fatigued, especially in the afternoons; felt anxious for no clear reason and struggled with unexpected breakouts and weight gain. I had never heard anyone talk about perimenopause, so it didn’t even occur to me that this could be hormonal. I felt confused, scared, and completely unprepared.
Then, at a dietary supplement exhibition in Las Vegas, I stumbled into a presentation by a researcher from the UK. She was sharing insights from a survey on women going through menopause. As I listened, everything clicked. The symptoms she described weren’t just random—they were the early signs of perimenopause.
That moment changed everything.
When I returned to New Zealand, I threw myself into understanding the menopausal transition. I wanted to know not just what was happening but why. My research led me to a key realization: menopause isn’t just about fluctuating and declining hormones—it’s a complex, interconnected shift affecting multiple systems in the body, from digestion to the nervous system. I knew then that the best way to support women through menopause wasn’t a one-size-fits-all approach but a holistic one.
I began experimenting with different nutraceuticals, not just products labelled for menopause, but scientifically backed ingredients known to support the changes happening beneath the surface. I tested them on myself first, then shared them with friends and family. The results were undeniable. We were all feeling better, stronger, and more in control of our bodies again.
That’s when the idea hit me.
Why not create a brand specifically for menopause? A brand that doesn’t just offer solutions but shifts the way we think about this stage of life. A brand that empowers women instead of making them feel invisible. A brand that sparks conversations and helps break the social taboo surrounding menopause.
And so, MenoMora® was born.
Created by women, for women, MenoMora® is more than just a supplement brand—it’s a movement. A commitment to giving women the knowledge, support, and high-quality products they deserve at every stage of menopause. Because this chapter of life isn’t an ending. It’s a new beginning.
Written by Yin Zhang, Founder of MenoMora. Connect with me on LinkedIn.
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Frequently asked questions
Who founded MenoMora?
MenoMora was founded by Yin Zhang, who spent over 20 years working across food, nutrition, and dietary supplement product development before turning that experience toward her own perimenopause journey.
Why was MenoMora created?
Yin experienced perimenopause herself at 39 without understanding what was happening to her — and found that most existing support wasn't built around the interconnected, whole-body nature of the transition. That gap led her to develop a more holistic approach and eventually build MenoMora.
Is Yin Zhang a doctor?
No — Yin's background is in food, nutrition, and dietary supplement product development, built over more than 20 years, alongside her own lived experience of perimenopause. MenoMora's formulations and content draw on published research and, where relevant, input from practitioners and specialists, rather than relying on Yin's personal medical authority.
Why should I trust MenoMora's approach?
MenoMora's perspective comes from a combination of product development expertise, lived experience, and ongoing research — not a single clinical opinion. Content across the MenoMora journal cites peer-reviewed studies and includes input from practitioners like pharmacists and health coaches, and every product is developed with that same evidence-first approach.
Is MenoMora a New Zealand company?
Yes — MenoMora is 100% owned and operated here in New Zealand. The products are manufactured in New Zealand too.
What makes MenoMora's approach different?
Rather than treating menopause as a single symptom to manage, MenoMora is built on the understanding that hormonal changes affect multiple interconnected systems which is why the range takes a broader, stage-specific approach rather than a one-size-fits-all one.
Disclaimer - This content is for general informational purposes only and is not intended to imply benefits of any specific product.